Link building with data: pages worth linking to

The easiest links to win are the ones you never ask for. They go to pages that others need to cite.

  • Original numbers: surveys, benchmarks, your own data.
  • Clear definitions and explanations of a hard topic.
  • Free tools, templates and checklists.

Find the gaps with data

Look at the pages that earn the most links in your field. Which questions do they leave open? That is where your page can be the best answer.

Make it easy to cite

Put the key number or definition near the top, in one sentence. Writers quote what they can copy quickly.

Tell the right people

Share the page with the writers who covered the topic before. A short, personal note works better than a mass email.